700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE

Absolute Black

Devoted to extraordinary design

Absolute Black are a company that believe everything can be made better. That includes chainrings.

Devoted to extraordinary design, Absolute Black design their chainrings here in the UK and are commited to European manufacture from the highest quality materials in order to deliver products that not only perform to peerless standards but that continue to do so for a long time.

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Absolute Black is a family owned company and this is a good thing. It is our experience (indeed our own approach) that those in control of their vision ultimately end up with a better product. Absolute Black's attention to detail is evident in every product but it is an aspect that is inherent throughout the production process: from raw material sourcing to computer design, tooling and manufacture. Cooperation with the best anodizing plant in Europe - here in the UK - delivers not only excellent finishes, but is also environmentally sound. It is an important aspect to them and to us and one that larger companies often overlook or ignore in order to chase the bottom line.

Absolute Black have complete control of every single step from design through production to final product. Even packaging and labels are designed in-house and made by a local producer.

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When it comes to Oval, Absolute Black have the most successful range of chainrings on the market. With 5mm wide construction they are significantly stiffer than the likes of Rotor (15% in fact) despite the numerous cut-outs that help them reduce the chainrings' overall weight.

Absolute Black oval chainrings bring significant efficiency advantages to cyclists. While they do not produce more power (a common misconception), they allow you to unleash more of your potential. By optimising the pedalling torque you generate, reducing your effort on climbs and by helping increase the efficiency of your power delivery, you can be faster and sustain your output for longer with less exertion. Not convinced? A recent independent study has quantified the benefit of Absolute Black's Oval rings not to mention the benefits to those with injury or knee problems that Oval rings help to mitigate.

Despite their size, commitment to a performance focused, quality product and environmentally sound processes, as well as their desire to keep production in Europe, Absolute Black's products remain competitively priced and as a consumer there is little more you could ask for from a company.

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