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The 2017 edition of La Grande Boucle – Le Tour de France – looms. The Tour is as important a race for the sport of road cycling as it is to those that compete in it. The stature of the Tour in road cycling and its history means that it is more often than not,.... More

Fans First

Dave Butcher | 19/06/2017 11:49:55

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The Giro d’Italia – the Pro’s favourite Grand Tour – is on for it’s 100th Edition. Packed with pageantry and alive like no other thanks largely to the enthusiasm and dedication of the Tifosi. The organisers of the Giro have served up a treat this year, starting the race with three beautiful, flat stages in Sardinia and finishing.... More

2017 Giro d’Italia : It’s On!

Rob | 08/05/2017 12:06:24

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The second monument of the season looms large and with renewed rivalries, rosta changes, a revised route and perhaps a little toy-throwing, this year’s edition is set to be a blinder.   The Ronde van Vlaanderen or Tour of Flanders, is arguably the biggest of the cobbled one day races – certainly if you measure.... More

Hellingen : Thoughts on this years Tour of Flanders

Dave Butcher | 31/03/2017 12:24:35

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January as we know it is back in force and with temperatures set to stay at or below zero in the coming days, it seems sensible to offer some tips to deal with the conditions. This isn’t going to be exhaustive, more a nudge for your brain to help remember the common sense things you already know about cycling.... More

Ice Ice Baby

Dave Butcher | 20/01/2017 12:41:48

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I wanted to write a feature piece on SILCA as the brand represents everything good about the way I believe products should be viewed. Not simply in the context of cost but rather in the context of value; something that encompasses not only the ticket price but ideology, quality and longevity. I have known.... More

SILCA : They don’t make them like that anymore.....?

Dave Butcher | 30/11/2016 13:19:28

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Frosty mornings, wet drain covers, white lines and leaf litter : Welcome Winter! Winter, though providing a greater feeling of achievement if you manage to drag yourself out of bed, through the often laborious dressing period and out on your bike into the pouring rain or freezing air; brings with it certain treacheries that we conveniently push.... More

Rubber Side Down….

Dave Butcher | 24/11/2016 19:32:21

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Having canvassed the staff here at 700, I was originally going to scribe a piece about our favourite Winter clothing pieces. However, since summer seems to be drawing out its inevitable end and in light of the particularly mild October we have been enjoying, I have decided to shift the focus onto those smaller items that help riders enjoy these.... More

Warmer Weather : Kit Optimisation…

Dave Butcher | 28/10/2016 17:44:45

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As you will have been reading in the press of late, Britain’s exit from Europe will likely result in a string of price increases for the UK consumer.   As we begin to consider our 2017 ranges we have obviously been pitching the question of pricing to our suppliers and it is clear that, while.... More

For Better or Worse…..

Dave Butcher | 06/07/2016 10:34:19

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I make no bones about the fact that 700 is a premium store. The products are carefully chosen to represent what I feel offers the customer the best quality for their investment. People often confuse this with being expensive. Expensive to me means poor value for money – there’s a difference – and it’s true across all price points. .... More

Nothing holds more truth than your own experience….

Dave Butcher | 01/06/2016 15:34:59

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As a retailer I am in the fortunate position of being invited to ride some of the worlds’ finest road bike machinery. The obvious purpose of which, is to relay my experiences of these machines to the cyclist looking to buy and with options in front of them, in the hope that my word alone can have a singular effect;.... More

Test Rides : The Price of Premium

Dave Butcher | 23/05/2016 12:30:25

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With just hours to go before the start of the 2016 Milan – San Remo, Ash gives his thoughts on this season’s contenders. It’s been a long off season, but it’s finally here: the first true Classic of the season, and the first of the 5 Monuments. Milan - San Remo or La Clasicissima is upon us..... More

La Primavera

Dave Butcher | 19/03/2016 11:10:48

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A change is as good as a rest they say, that being the case, this last weekend saw me well rested. In a departure from my normal Chilterns-based riding I ventured into London to meet up with some friends I hadn’t ridden with in a while. It was a chance to catch-up over some social miles on some.... More

Three birds….

Dave Butcher | 09/03/2016 14:40:11

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700 CC Head Coach, Holly Seear gives her advice for sensible and safe winter training and riding. Winter Riding Traditionally riders were advised to do lots of long, slow miles to help build up a decent base over the winter months; these require lots.... More

Winter Training

Dave Butcher | 29/01/2016 17:12:57

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What some might call a game changer, I would call a step forward in a world of road cycling dominated by tradition and a lack of change to the accepted norm. Cannondale's new Slate Groad Bike (yes that's what I'm calling it) is, in my opinon, just that. By taking a more relaxed road frame with the tyre clearances of.... More

Clean Slate

Ashley | 11/01/2016 18:09:12

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700 have long been fans of X-Bionic kit, many of you may have witnessed the preacher-like sermonising from me, I absolutely swear by it. X-Bionic is a revolution in cycling apparel; every element from design, construction, comfort, fit and performance is entirely different from anything you may have worn previously and it genuinely.... More

X-Bionic Test Event : Take 3!

Dave Butcher | 07/01/2016 18:54:52

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