Beyond Premium This is an exciting one. SWI – as the name and the branding imply – are a Swiss enterprise. Swiss, but also Italian. All very good things in this particular instance and the brand is formed at an interesting intersection, both geographically and technologically. SWI is an ultra-premium cycling brand creating unique and remarkably beautiful bespoke, high performance custom carbon road bikes. Each SWI frame is engineered in Switzerland and fabricated in Italy…
Premium in a sea of premium In this job it is often easy to become numb to the marvels of high-end road bikes – being as I am, immersed in it daily. This ‘bike blindness’ has been difficult to shake in recent years with much of what I have been exposed to and ridden being all a bit same same.So you’re a snob Dave. Fussy. Absolutely!I’d have it no other way. I have no desire to…
In 2021, ENVE debuted their Custom Road frame project (something currently only available in the US) and promised that the in-house fabricated, full-custom road bike was not a one-hit wonder, rather the beginning of a new chapter for ENVE as a frame and complete bicycle manufacturer. Enter the Melee. Mind prepped, body ready, equipment on point. The rest is out of your hands. When the gun goes off, a melee ensues.Enve Enve’s involvement in frame…
