Beyond Premium This is an exciting one. SWI – as the name and the branding imply – are a Swiss enterprise. Swiss, but also Italian. All very good things in this particular instance and the brand is formed at an interesting intersection, both geographically and technologically. SWI is an ultra-premium cycling brand creating unique and remarkably beautiful bespoke, high performance custom carbon road bikes. Each SWI frame is engineered in Switzerland and fabricated in Italy…
Premium in a sea of premium In this job it is often easy to become numb to the marvels of high-end road bikes – being as I am, immersed in it daily. This ‘bike blindness’ has been difficult to shake in recent years with much of what I have been exposed to and ridden being all a bit same same.So you’re a snob Dave. Fussy. Absolutely!I’d have it no other way. I have no desire to…
45 Years dedicated to perfecting your ride For 45 Years, Basso have been hand crafting bikes in Italy. To celebrate this impressive milestone, they have created an extremely limited run of their flagship bike : The Diamanté SV 45o Anniversario The release to dealers was typically Italian: a relatively well translated and effusive narrative surrounding time, love and other similarly evocative language, designed to stir the emotions and paint a picture of the dedication and…
