700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium, Alchemy and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE


Disrupt The Road

CeramicSpeed are a Danish company whose genesis began in 1998 after the 24 hour In-line Skating World Record was broken by Jacob Csizmadia using Ceramic Ball Bearings.

2 years later he introduced the first ceramic bearings into the world of Professional cycling and in 2001 they made their debut in the Tour de France with Team CSC. Since 2000 CeramicSpeed have been producing Ceramic bearings for the cycling industry using technology developed as part of NASA's space program. Their hybrid bearings are made with top-grade silicon nitride ceramic balls, making them 58% lighter and 30-50% faster than traditional steel bearings.

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There is a common misconception that ceramic balls are ceramic balls, that they will last longer than steel and deliver similar performance to one another and that costs are inflated. This is not the case at all. Many of these so-called ceramic bearings are actually far more brittle than steel with life-spans less than an average steel ball and that yield insignificant performance gains. Indeed these bearings are detrimental to most riders since when they fail it tends to be catastrophic, ending the ride immediately, where even a steel ball will continue to turn - albeit noisy and gritty, it will get you home!

Unlike 'ceramic' ball bearings from some other companies who produce a bearing in a matter of days, the production of each CeramicSpeed ball takes from 50 to 70 days, with a large proportion of that time given over to polishing the bearing for the ultimate smooth surface - a key element that lends exceptional performance and that is unrivalled in the industry. Hit a competitor's 'ceramic' ball with a hammer and you'll likely see the ball disintegrate into dust.

Do the same with a CeramicSpeed ball and you'll likely dent the hammer. Not all ceramic ball bearings are created equal.

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Compare CeramicSpeed balls with A N Other under a microscope and the difference is immediately apparent. While the CeramicSpeed ball might not be perfectly smooth, the competitor's effort will look like the surface of the moon by comparison : it's why CeramicSpeed offer a limited 4 year warranty on their 'standard ' ceramic balls and a huge 6 year warranty on their Coated variants - you'll need to do some routine maintenance like you would with any bearings, but that says it all.

The performance gains are palpable too. Hold a standard Shimano BB in your hand and turn the bearings, spin a factory fitted jockey wheel from any of the big 3, then do the same with CeramicSpeed's option - the difference is astounding and you'll immediately understand what you're paying for, but more importantly - what you are gaining.

Unlike many fields where performance advantages are often at the cost of longevity, or vice-versa, CeramicSpeed deliver on both fronts with no compromise on either. Their continual development and mind bendingly thorough testing, coupled with the recent acquisition of the Friction Facts Testing Facility in Colorado, allows the CeramicSpeed team to consistently drive up the quality and efficiency of their products.

Some of their products have been so good on the test-bench, they've given up trying to test to destruction for fear of running out of time - that can only be a good thing for us riders.

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