700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE


"The most successful bikes in the world"

Cutting edge innovation

There are very few bicycle manufacturers that have the stature of Colnago, and rightly so. Since 1954 Ernesto Colnago has been making what are widely regarded to be the best bikes in the world for the likes of Arienti and Merckx. His bikes have had victories all over the place; at the Olympics, Le Tour and underneath Merckx when he broke the hour record in 1972. Colnago were and still are - for both professional and amateur alike - the bike of choice thanks to cutting edge innovation and impeccable quality and finish.

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One of the first manufacturers to use Carbon fibre in a creative and innovative way, Colnago has worked closely with Ferrari on carbon fibre technology since the 1980s. Colnago has been at the pinnacle of road racing for over 40 years from the Molteni team in 1968 to the current UAE-Team Emirates and has helped riders like the indomitable Eddy Merckx and the tenacious Thomas Voeckler to countless victories. The depth of palmares in road cycling has been followed by success in Cyclocross too.

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Coveted both for their elegant design and impeccable quality as well as their distinctive and refined handling, Colnago remain popular among a broad spectrum of riders thanks to a relaxed but responsive geometry and they have an appeal that transcends generations and trends. With a relatively accessible range that suits all riding styles and disciplines, a Colnago should be on anyone's shortlist.

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