Time for a change : We’re updating our store opening hours.

   Words by Dave Butcher

   on 22/08/2019 21:15:03

There’s a bit more to it than that though and several solid reasons for the change.

I’ve always been a bit contrary – Marmite if you will - so it may come as no surprise to many that in an age of expectation, instant gratification and 24-7 deliveries, we’re bucking the trend.

I believe it’s important to be authentic.


The concept of Sunday opening has always been at odds with my fundamental belief that we need not be exposed to the prospect of shopping 7 days a week. Sundays for me have always been about spending time with family and friends and – wherever possible – riding my bike. Sadly, this has fallen by the wayside as the business has grown.

In addition, the nature of our business is such that our small team is at times swamped by the tedium of admin, essential though it is. This has the potential to hinder our ability to deliver our customers the premium service that we believe you should expect from a bespoke retailer.

In order to take some time back for myself, my staff, and our families (as well as satisfy our habitual need to ride bikes); and to better deliver a premium service to those that want it, as of the weekend of the 7th of September we will be closed on Sundays.

In addition we will also be closed on Mondays. Nobody panic – there’s a but!

However, to accommodate those customers looking for a more personalised and dedicated approach to their Bike Fit and Bike Build discussions, Mondays will operate on a By Appointment basis.

Customers are invited to contact us to pre-book one of two 3-hour appointments on a Monday. Appointments will be either 09:00 – 12:00 or 13:00 – 16:00

This dedicated approach allows enough time for a considered discussion about your bike building requirements as well as time for a Full Bike Fit should you wish to have one. With no other distractions you can enjoy a focused approach to your specific needs and 100% attentiveness. Not to mention coffee.

So – new opening hours will be:



Tuesday – Wednesday:

0900 - 1800


0900 - 1900 BST. (0900 - 1800 GMT)

Friday – Saturday:

0900 - 1800



To book your personal appointment please email us at appointments@7hundred.co.uk or call us on 01753 858777

We look forward to hearing from you.

Sign up for exclusive news & updates

Zesty Framework, Site Design & Integrated Ecommerce © Citrus-Lime Limited