Liv

"The first cycling brand completely dedicated to women"

A part of the Giant parent group, Liv is a dedicated, female focused brand who are committed to the female cyclist. Offering the only comprehensive product collection designed specifically for female riders, their range of bikes covers all disciplines. Designed, engineered, tested and ridden by women, the LiV range is honed for performance and tailored by women for women.

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All Liv bikes are created with Liv's 3F philosophy as the cornerstone. Fit, Form and Function drive each product's creation to ensure that as a female rider you get the best bike for your riding style. Unlike many brands who simply take an existing men's bike and adjust the geometry, Liv have an extensive development process that begins with the Global Body Dimension Database

They use this to analyse trends in body shape (eg. arm, leg, torso length) and combining these data with the bike's intended use, along with pro-rider and consumer feedback, deliver an optimised bike to offer you every advantage, from weight and stiffness to comfort and style.

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Female designers, engineers, riders and consumers are involved in every step of the development process and Liv bikes have a specific composite layup that is uniquely crafted to give the rider an unprecedented performance edge and comfort.

Combined with Giant's status as the world's largest bike manufacturer and their in-house development and production of a comprehensive range of components, including award winning wheels; Liv are able to offer not only some of the finest fitting and performing bikes - but also those that represent supreme value for money, so you can be confident that you can have it all.

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