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'Fanatical attention to perfection'

Straddling the bounds of technological advancement

The Pinarello marque has a rich history in the sport of cycling and it is one that expertly straddles the bounds of technological advancement and cycling heritage, all the while creating products of unique and exquisite beauty.

The Pinarello Dogma has become one of the most immediately recognisable bikes in the pro peloton thanks - in part - to its unique silhouette, and as a result of its unrivalled success in the modern era; but Pinarello have been here for a long time.

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Pinarello frames have been ridden to victory in one-day road races like Milan-San Remo, Paris-Nice, Ghent-Wevelgem, Tour of Lombardy, and the Olympic Games. They've held their own - to say the least - in stage races as well, including countless stage victories, as well as overall victory, in the Giro d'Italia, the Tour de France and La Vuelta a Espana.

The list of pros who found greatness riding a Pinarello is epic: Cipollini, Indurain, Riis, Zabel, Ullrich, Petacchi, Valverde, and Pereiro top the list. But it's not the Pinarello palmares that make it the most coveted frame brand on the market. As Fausto Pinarello once wrote, "a great bicycle can be great without a great rider. A winning bicycle brings together the expert of the artisan, the latest in technological innovation, a passion for the sport, and a fanatical attention to perfection."

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Pinarello has earned a reputation for mastering new tubing technology before other builders even considered experimenting with it - first Dyna Lite and Excell steel, then SC61.10a and V107 aluminum, to AK61 magnesium and in more recent times, 50, 60 and 65HM1K carbon fibre are some of the cutting edge raw materials used by Pinarello to manufacture bikes with an exquisite ability for overwhelming their owners' most optimistic expectations. Each time we unbox one we are presented with something that is equal parts artistic inspiration and technical merit.

Few frames in the market can match the Dogma Carbon for their balance of beauty and ride quality. And these traits trickle down the line of Pinarello bikes. Even if you Don't have a ProTour-caliber sprint you can still delight in Pinarello's groundbreaking designs, their attention to detail in production, and their glorious paint and finish-work.

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