700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium, Alchemy and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE


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Pursu Endurance Energy bars are wonderfully moist, easy to eat and the packaging is easy to open. Most importantly they taste delicious, are 100% natural and made from extremely high grade ingedients - and they're Vegan! If you do happen to drop your wrapper by mistake (and don't realise) you can feel a little bit better about it since it will decompose without any harm to the environment.

Pursu pride themselves in taking their own route. They go the extra mile to source the best naturally nutritious ingredients and are mindful of the inspiring environment in which we love to ride.

From the start they set out to create more than just another sports nutrition brand. Their mission is to inspire everyone to get involved in sports and provide them with the best quality whole food ingredients without compromise.

The Pursu range of vegan endurance bars are made from natural ingredients with absolutely no added sugar. They’re cold pressed and deliciously moist which makes them easy to eat, even while training.

Sustainability is at the core of the Pursu ethos and they’re mindful of looking after our wonderful environment. They use bio-based home compostable packaging that will break down into compost and return to nature and they are proud to be a plastic free brand.

In addition, they will donate 1p from every bar sold to RE-CYCLE, the charity that collects donated bikes in the UK and ships them to their African charity partners, allowing many people in Africa who have no access to transport of any kind, to spend less time each day walking to collect water, firewood or to help them access school or employment. The bikes dramatically improve their wellbeing.


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