700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium, Alchemy and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE

SAYGRRR! : Technical & Stylish Cycling Socks born from passion and history

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SAYGRRR! : Technical & Stylish Cycling Socks born from passion and history

SAY GRRR! is the new brand of cycling socks and apparel that combines performance, design and the passion for a sport with a rich and varied history.

SAY GRRR! was spawned in the north of Portugal by two nice chaps, Andre & Daniel who like riding their bikes and who wanted to make socks for when they did. Their first collection was released on February 28, 2018. They are cyclists and produce and test their products while doing what they - and we - like best: cycling!

SAY GRRR! is a brand that carries within itself the passions and the stories of cycling. It is a tribute to the cyclists, the races and the places that make the sport unique. It is these inspirations that drive Andre & Daniel:

Bernard Hinault, Eddy Merckx, Fausto Coppi, Jacques Anquetil, Raymond Poulidor and Tom Simpson are a few cyclists who perfectly captured the glory, the suffering and the style of the road races. Similarly, places such as the Alpe d'Huez, the Col du Tourmalet, the Passo dello Stelvio, the Aranberg forest and the lakes of Covadonga are some of the sites that take us through the history of cycling. Finally, the races - some of them over a century old – where some of the most inspiring encounters set stage and still make fans fall in love.

The range of SAY GRRR! socks is simple and consice. Each design is simple, referencing the race to which it pays homage, with additional design elements hidden within the shoe in most cases. Fitting is simple with just 2 sizes and the feel is one of the very best we have used; soft, plenty of stretch but with no deformity in the fabric - so you can wear them high or higher still without any loss of form. They are thin too - but not too thin, so they offer loads of comfort without restricting your feet in shoes. They are technical enough for the job of cycling with designs that mean you can wear them with anything off the bike too - except maybe sandals.

We're big fans and we're convinced that you will be too.

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