700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE

Scope Wheels

Class leading wheel sets that deliver on all key fronts

Introducing Scope Wheels

A Dutch based collection of Engineers, Designers and - most importantly - cyclists, intent on providing class leading wheel sets that deliver on all key fronts : Aerodynamics, Stiffness, Weight and Durability without focus on, or compromise in, any single element.

Developed in Holland, Scope's concise range of Carbon, Tubeless-ready wheels are market leading products whose design and production has taken its own path in order to provide the rider with everything they need and expect, at sensible prices, without compromise or smokescreen.

Now, if you've read any background on pretty much any bike brand, new or otherwise, you will often hear a similar refrain as regards their approach. In our experience, much of what we hear is used to justify an inflated price for a product that is - to all intents and purposes - largely the same (from R&D to Production) as A N Other brand already available. This is particularly true in the Wheel market.

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Our desire at 700 is to stock and present products that we feel stand above the rest.

Products that are truly innovative or whose approach doesn't simply replicate that of another product's development. Scope are one of those brands.

Scope - unlike many other wheel brands in market - are looking for the perfect balance between aerodynamics, lightness, stiffness, and durability - rather than focussing on a single element. As such, their concise range of Carbon, tubeless-ready wheels are ideal for the real-world rider, delivering on all fronts with quite astounding results; especially given the real-world pricing.

All their products are developed in-house at facilities in Eindhoven. Considered the Dutch Silicon Valley, the city is also home to Brainport, the High-Tech campus, the University of Technology Eindhoven, and the Design Academy. With their headquarters in one of Europe's leading high-tech areas they are able to continuously improve their products and to redefine the future of modern wheel building.

To be able to compete with industry-leading brands Scope have combined their technical background and pro cycling experience with more specific knowledge from development partners who - like them - are keen to push the boundaries of wheel building.

The result is a range of wheels that quite often resets the benchmark in their class and encompasses all elements key to a good wheel : Aerodynamics, Lateral stiffness, weight and durability.

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Handling, control and stability of your bike are factors that a wheel can have a dramatic influence on

Speed comes in part from control & confidence and Scope's raft of developments and production technologies, combined with real-world data and experience, have driven the development of a simple-to-understand range of wheels that offer real riders tangible benefits in handling and speed - all at a price that should have the competition worried.

Scope's range consists of 3 Road models in Disc or Rim brake configuration and one Off-road / Gravel model. The R3, R4 and R5 road models are named for their depth, all depths are priced the same and each is available with a Black or White graphic as standard. If you are looking for a semi-custom colour graphic to match your ride these are also available for a small up-charge, a nice touch to help to help you stand out in the bunch. Design partners SKF and CeramicSpeed provide the bearing options, from industry leading steel to market-defining Ceramic for both durability and performance.

Simple choice and unquestionable performance - all at sensible prices - has led us to adopt Scope as our mid range wheel partner and we're confident that no matter how you ride, Scope will have a wheelset that will meet your needs.

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