68 Peascod Street SL4 1DE Windsor, Berkshire England
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On the road with 700

700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport, be it professional road racing, triathlon or sportive riding furnish their passion with all the advice and equipment they may need. At 700 we offer both Bike Fitting and Cleat Analysis Services to help you optimise your position on the bike in order to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as Sportive or pleasure riders and others of us who enjoy racing and pushing our physical limits on a daily basis. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. It is very important to us that we do not alienate any particular customer; whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements – irrespective of budget.

Dave Butcher Owner & track-stand guru

Visit 700

We're located in the center of Windsor, just a stones-throw away from Windsor & Eton train station.


68 Peascod Street,
Windsor, Berkshire
Take me there.

Mon-wed: 0900 - 1800
Thu: 0900 - 1900
Fri-Sat: 0900 - 1800
Sun: 1100 - 1700

Get in touch

Call: 01753 858 777
Email: 700@7hundred.co.uk

Product of the week

Fizik R4B Women's Boa Road Cycling Shoe

Fizik R4B Women's Boa Road Cycling Shoe


Earn £16.00 of Customer Rewards points

One of the most sought after women's cycling shoes, the new Fizik R4B Boa deftly delivers power and style without compromising on fit and comfort.

The R4B like the R3 and R5 is a neutral fitting shoe designed to accommodate most foot shapes but in addition, features Fizik's 'Volume Control' approach to comfort and Power Transfer. By utilising both a traditional twin-strap velcro lower closure in combination with a Boa upper closure it is possible to dial-in both elements to optimise fit for every rider. Adjusting the two straps closest to the toe alters the fit and distributes pressure around the foot, enhancing comfort and performance. Adjusting the BOA dial will alter the fit of the heel cup around the foot, increasing power transfer and maximising performance.

700cc. Join the club.

We started shop rides from the 700 shop in Windsor, simply to encourage people to ride their bikes and meet like-minded people. Over the last three years we have evolved and now have over 70 regular riders with diverse cycling backgrounds.

In order to maintain our high standards and ensure the experience riders have come to expect and enjoy, as well as to safeguard our riders, it made sense for us to affiliate with British Cycling as a road cycling club. In addition, some have expressed a desire to try racing and we can now offer you support in pursuit of that goal too!

You can enjoy the rides as a social morning out with your cycling buddies AND you have the option of developing your riding with the extra Training Rides. Wake up and see how the legs feel that day!

First and foremost, 700cc is YOUR club. Once you are a member you can ultimately ride how you wish to. Long, short, slow, fast, social or training. The key to keeping it inclusive is to SPEAK UP!

The onus is on you as a member to say what you wish to get out of your riding and encourage your fellow riders to do the same: suggest routes, pace and distance and encourage like-minded riders to join you. Some of you will want simply to spin your legs on a social ride, others will want to ride Tempo while others may wish to test themselves on hilly endurance rides.

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Shopping with us

At every point throughout the website we would encourage you to contact us to discuss anything which you may have on your mind.

We hope that you enjoy every minute of your time with us, be it flicking through these pages or wandering around our shop. But most of all we hope that we can go some way to inspiring you to ride today!

As a retailer I am in the fortunate position of being invited to ride some of the worlds’ finest road bike machinery. The obvious purpose of which, is to relay my experiences of these machines to the cyclist looking to buy and with options in front of them, in the hope that my word alone can have a singular effect;.... More

Test Rides : The Price of Premium

Dave Butcher | 23/05/2016 12:30:25

Read Post
With just hours to go before the start of the 2016 Milan – San Remo, Ash gives his thoughts on this season’s contenders. It’s been a long off season, but it’s finally here: the first true Classic of the season, and the first of the 5 Monuments. Milan - San Remo or La Clasicissima is upon us..... More

La Primavera

Dave Butcher | 19/03/2016 11:10:48

Read Post

Cycling articles from 700

Take a look at the latest blog posts from the team. Find out what we've been getting up to in the shop, what products we're excited about and where our rides have taken us recently.

Read The Blog

Customer picture of the week

If you tag us in your recent ride-related photo and use the hashtag #700POW, we will pick the best one each week to display here.

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Newest Items

A selection of the latest arrivals coming through our door this season.

700 Exclusives

You'd be hard-pressed to find these items in the UK.

We work incredibly hard to bring you the best and more often than not the most exclusive products and brands in cycling.

Q36.5 is an exiting brand boasts some of the most amazing cycling gear around. Don't just take our word for it though - try them for youself.

Shop Q36.5

Sale Items

We've got a number of amazing items discounted but they won't be around for long. Make sure you grab your bargain before they're gone.

Shop more Sale
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