68 Peascod Street SL4 1DE Windsor, Berkshire England

Visit 700

We're located in the center of Windsor, just a stones-throw away from Windsor & Eton train station.


68 Peascod Street,
Windsor, Berkshire
Take me there.

Mon-wed: 0900 - 1800
Thu: 0900 - 1900
Fri-Sat: 0900 - 1800
Sun: 0900 - 1700

Get in touch

Call: 01753 858 777
Email: 700@7hundred.co.uk

On the road with 700

700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport, be it professional road racing, triathlon or sportive riding furnish their passion with all the advice and equipment they may need. At 700 we offer both Bike Fitting and Cleat Analysis Services to help you optimise your position on the bike in order to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as Sportive or pleasure riders and others of us who enjoy racing and pushing our physical limits on a daily basis. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. It is very important to us that we do not alienate any particular customer; whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements – irrespective of budget.

Dave Butcher Owner & track-stand guru

700cc. Join the club.

At 700 we are keen to encourage people of all abilities out on their bikes. To this end we are British Cycling affiliated as a cycling club under the name of 700cc. We offer multiple rides serving a diverse cycling community of over 70 riders and our ethos reflects that of the great Eddy Merckx: "Ride as much or as little, or as long or as short as you feel. But ride"

Membership brings additional benefits too and all information, including a membership form can be found on our club website.

Shopping with us

At every point throughout the website we would encourage you to contact us to discuss anything which you may have on your mind.

We hope that you enjoy every minute of your time with us, be it flicking through these pages or wandering around our shop. But most of all we hope that we can go some way to inspiring you to ride today!

Customer picture of the week

Everything we do at 700, all the early mornings preparing deliveries and late finishes getting orders out of the door, are all so we can bring the joy of cycling to more people. If you tag us in your recent ride-related photo and use the hashtag #700POW, we will pick the best one each week to display here.

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Product of the week

Castelli Gabba 2 Long Sleeve Jersey : Yellow Fluo

Castelli Gabba 2 Long Sleeve Jersey : Yellow Fluo


Earn £16.50 of Customer Rewards points

Given the current conditions of high winds and rain, we can think of no better item than the Castelli Gabba 2 Long Sleeve jacket to help keep us comfortable whilst putting in the winter miles.

Already a huge hit with the Pro's, the Castelli GABBA 2 Long Sleeve Jersey is designed to be a lightweight, wind and waterproof jacket for use throughout the autumn, winter and spring. Given it's weight and cut it is clear that this jersey is aimed at those who enjoy pushing their limits; the supple Windstopper X fabric hugs the body closely but a 4-way stretch fabric means that it remains unrestrictive.

Castelli's proprietry Windstopper X fabric developed with Gore is a treated fabric that has inherent waterproofing and windproofing - perfect for the British winter months. The jersey is cut long in the tail to protect the rider from wheel splash and has several other handy little features such as a silicon lined hem to prevent slippage, zippered vents in order to aid temperature regulation and the usual 3 pockets in the rear which have handy drain holes to deal with the run-off.

The Fluo Yellow colour way offers enhanced visibility for low light riding.

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