To improve your shopping experience today and in the future, this site uses cookies.
I Accept Cookies

Latest News & Updates at 700

REFRESH – The Morphening!

Dave Butcher | 24/09/2021 10:00:00

On the 13th July 2021, 700 turned 10 years old. “Parp!” That was all the fanfare we could muster. The reasons for not making too much fuss were several, but most obviously poxy Covid. Covid has been frankly, shit. A lot of people have suffered greatly and making a song and dance of our.... More

What’s in a Ride?

Jeandre Fourie | 15/07/2021 13:32:04

No matter how long any of us have been cycling there are always “those” rides that stand out. It very seldom is the same old route that you rehash chasing down your 400th Strava trophy. It very often is not even a race itself. It is marked by a feeling that, no matter how tired you are, there.... More

DOGMA F : The Art Of Balance

Dave Butcher | 25/06/2021 15:00:00

Since its reintroduction in 2009 and in the most successful professional partnership in the modern era with Team INEOS (né SKY) the Dogma has undergone multiple revisions and re-imaginings : 60.1 65.1 F8 F10 F12 and now the new F. Why no number? dogma | ˈdɒɡmə | noun a principle or set.... More

The Return of an Icon…

Dave Butcher | 18/02/2021 12:28:28

Assos back at 700 Assos are a cycling apparel brand synonymous with quality and performance and are famed particularly for their shorts. Based in Switzerland on the border with Italy, Assos have been at the forefront of cycling clothing since the introduction in 1976, of their then revolutionary lycra cycling short. Over the years.... More

Fading perspective.

Dave Butcher | 09/01/2021 09:39:30

Sigh. Here we go again. Another year, another Covid. I’ll be honest (standard) 2020 was a mixed bag for me, both personally and from a business point of view. I have found it quite difficult to resolve as a year. The highs were significant for me :  I moved house to.... More

Forever Bikes : Joanne and John’s Moots Vamoots DRs

Dave Butcher | 06/11/2020 00:03:40

OVERVIEW John and Joanne ride a fair amount. Joanne in particular is a racer at heart and dedicated cyclist, at the time she visited us she was still pushing a 53 x 25. Strong. Earlier this year, before Covid.... More

Custom Sarto Build : Neill’s Lampo Plus

Dave Butcher | 03/11/2020 11:12:23

OVERVIEW A great part of being stockists for Sarto is that we get clients from all over the country come to the store for a full Guru Bike Fit and a conversation around their dream bike. Neill was one such case. Neill came to us with a dream bike in mind.... More

Tubeless : The (W)hole Story!

Dave Butcher | 19/08/2020 16:40:00

Note : This began as a write up for a range of new tubeless tyres and it quickly became a rambling missive on tubeless tyres in general - built upon several years of fighting with tubeless (interspersed with joyous moments of finding excellent tyre-rim combinations that improve your day in the workshop) and the constant education that is required for.... More

Q36.5 Unique Bib Shorts : A world first.

Dave Butcher | 19/08/2020 13:01:22

I’m both excited and concerned about writing about these shorts. Excited because these are a first and whatever I put down on this page is going to be true, effusive to the max and likely gushing. I’m concerned for two reasons. Firstly I have a tendency to dig deep into tech and (arguably) ramble on when I review a.... More

Battening Down The Hatches : Musings from Isolation

Jeandre Fourie | 28/03/2020 11:52:49

As I write this I’m stuck at home like the vast majority of the population wondering how the world has in many ways imploded in the matter of weeks. Poor Dave is acting as skeleton crew in the shop and is knee deep in indoor trainer orders and servicing, trying to keep our customers riding as much as is possible.... More

Rough with the Smooth

Dave Butcher | 20/03/2020 10:59:25

There are always going to be things that are outside our control. Little bastard : Covid-19 In times of stress, personal tragedy or national crisis, all we can attempt is stoicism and offer comfort to others - in whatever form that manifests. Amid the.... More

Quality time : Why we ride.

Jeandre Fourie | 22/02/2020 15:59:14

Before you get to the meat I’m hijacking this post briefly because – while the following words aren’t mine – they perfectly echo my sentiments. I knew I liked Jeandre. From the first email exchange when he used a 4 syllable word (something I haven’t seen on any CV in recent years) through my subsequent meetings with him.... More

Are you sitting comfortably….?

Jeandre Fourie | 29/01/2020 16:44:13

I have had, as I assume the majority of you reading this blog have had, a tumultuous and tenuous relationships with saddles. Considering the intimate positioning of a saddle it is no wonder it has taken so many years for the reality of saddle discomfort to be addressed. We all look for a generic solution to a very.... More

The perfect Bib-Short : Q36.5 Dottore X

Dave Butcher | 14/11/2019 08:02:09

In 2013 after 20 years at the pinnacle of cycle clothing design (much of which was spent developing ASSOS), Luigi Bergamo began his own cycling clothing venture. At the launch of his company – Q36.5 – he released his Essential collection. The Essential collection is just that : a range of cycling clothing that he believes is requisite for the.... More

Building the Dream : Jon’s Custom Sarto Lampo Plus

Dave Butcher | 11/11/2019 12:18:00

OVERVIEW Jon is a long time customer of ours and we have been with him throughout his road cycling journey. His evolving bike collection had humble beginnings and has seen a logical progression from stock, mainstream bikes to more revered names such as Pinarello. Moving from off-the peg to dedicated builds, Jon’s journey has led him to appreciate the.... More

Sign up for exclusive news & updates