Beyond Premium This is an exciting one. SWI – as the name and the branding imply – are a Swiss enterprise. Swiss, but also Italian. All very good things in this particular instance and the brand is formed at an interesting intersection, both geographically and technologically. SWI is an ultra-premium cycling brand creating unique and remarkably beautiful bespoke, high performance custom carbon road bikes. Each SWI frame is engineered in Switzerland and fabricated in Italy…