Beyond Premium This is an exciting one. SWI – as the name and the branding imply – are a Swiss enterprise. Swiss, but also Italian. All very good things in this particular instance and the brand is formed at an interesting intersection, both geographically and technologically. SWI is an ultra-premium cycling brand creating unique and remarkably beautiful bespoke, high performance custom carbon road bikes. Each SWI frame is engineered in Switzerland and fabricated in Italy…
Premium in a sea of premium In this job it is often easy to become numb to the marvels of high-end road bikes – being as I am, immersed in it daily. This ‘bike blindness’ has been difficult to shake in recent years with much of what I have been exposed to and ridden being all a bit same same.So you’re a snob Dave. Fussy. Absolutely!I’d have it no other way. I have no desire to…
There are many, many bike cleaning products on the market. Some have pretty colours, some smell good. They are, by and large, much of a muchness. Few do a really good job. At 700 we have been serially unimpressed with the level of product, range (either too small or WAY too big) of product and sad to say, quite often the lack of support from brands, on the bike cleaning front. There are some notable…
One of the most important elements any cyclist will consider along their cycling journey is shoes. If you want to enjoy cycling it is essential that all contact points are well addressed. Uncomfortable feet are ride killers, sense of humour slayers and have the potential to end your cycling career in favour of something stupid. Like running. (I started running, we’re cool!) So which should you buy? There’s a simple answer to that – the…
