Beyond Premium This is an exciting one. SWI – as the name and the branding imply – are a Swiss enterprise. Swiss, but also Italian. All very good things in this particular instance and the brand is formed at an interesting intersection, both geographically and technologically. SWI is an ultra-premium cycling brand creating unique and remarkably beautiful bespoke, high performance custom carbon road bikes. Each SWI frame is engineered in Switzerland and fabricated in Italy…
Premium in a sea of premium In this job it is often easy to become numb to the marvels of high-end road bikes – being as I am, immersed in it daily. This ‘bike blindness’ has been difficult to shake in recent years with much of what I have been exposed to and ridden being all a bit same same.So you’re a snob Dave. Fussy. Absolutely!I’d have it no other way. I have no desire to…
So, it finally happened. It was bound to eventually. Only as a result of necessity mind. I had a New Bike Day.I have been riding a rim brake bike with mechanical gearing in an old race position, largely unchanged save for some tiny tweaks, for over 15 years. In that time three key things have happened. I have gotten older. I have gotten less fit. I have stopped racing.I did well I think. Up until…
In 2021, ENVE debuted their Custom Road frame project (something currently only available in the US) and promised that the in-house fabricated, full-custom road bike was not a one-hit wonder, rather the beginning of a new chapter for ENVE as a frame and complete bicycle manufacturer. Enter the Melee. Mind prepped, body ready, equipment on point. The rest is out of your hands. When the gun goes off, a melee ensues.Enve Enve’s involvement in frame…
45 Years dedicated to perfecting your ride For 45 Years, Basso have been hand crafting bikes in Italy. To celebrate this impressive milestone, they have created an extremely limited run of their flagship bike : The Diamanté SV 45o Anniversario The release to dealers was typically Italian: a relatively well translated and effusive narrative surrounding time, love and other similarly evocative language, designed to stir the emotions and paint a picture of the dedication and…
700 are immensely proud to introduce our new range of Titanium frames : BŌKEN We have long wanted to create something special for our customers and to deliver it with sensible pricing and real utility. Coupled with our passion for and experience with Titanium, we have begun to build a concise range of progressive frames built from high quality hydro-formed Titanium tube sets and featuring accommodating and versatile geometries to meet the needs of all…
