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3T Cycling

RACING. DESIGN. HERITAGE : SINCE 1961.

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A VENERABLE NAME IN ITALIAN CYCLING

3T was founded in Torino in 1961 as 3TTT - Turin Tube Technology. It is a venerable name in Italian cycling. Down the years, many great champions have put their trust in 3T. Its polished-alloy racing handlebars, stems, and seatposts were legend for their perfect fit, light weight, and elegant looks and the modern carbon cockpit and seat posts that adorn bikes today continue the brand's ethos.

In 2007 3T became an independent marque again and made major new investments in advanced design and engineering for the era of carbon-fibre. The entire product range was renewed with world-class componentry offering bike riders everywhere the same advantages as pro team riders.

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In 2015, Cervelo co-founder Gerard Vroomen joined Rene Wiertz at 3T, the pair becoming owners of the historic brand. 3T's principles of improving the cycling experience through innovation continued to flourish with the launch of the Exploro, a go-anywhere, aero-optimised adventure bike that begs riders to explore cycling in a new way. This was followed by the reinvention of the triathlon aerobar with the reverse-grip Revo.

In 2017, 3T launched the Strada - a completely new take on the road bike that increases comfort, reduces drag and embraces the 1x drivetrain to challenge what the modern cycling experience can be. More recently, 3T released the Torno, the world's first aerodynamic 1x crank set.

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Now as in the past, 3T is clear about its aim-to make cycle components and frames that are strong, safe, light, and look great. Components that riders love. That's where they are coming from, and that's what they have been doing for more than five winning decades.

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