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GURU Bike Fitting at 700

The World's Premier Bike Fit System

At 700 we believe that bike fitting is not only an essential part of the buying process but also crucial for your riding enjoyment.

Correct bike fit is essential for optimal performance, comfort, injury prevention and sustainability. However, these elements must be relevant to YOU as an individual and should be viewed and adjusted in the context of YOUR cycling.

The fundamental principle of Bike Fit centres around the rider in terms of their morphology (physical measures / dimensions); flexibility and functional range of movement; their type and frequency of riding as well as their realistic mid to long term cycling goals.

Ultimately, a good Bike Fit centres around achieving an optimal position that best balances bio-mechanics, power, aerodynamics and comfort and your cycling discipline will determine the relative importance you place on each element.

It is important to realise that Fit is dynamic and ongoing, it centres around our body's ability to adapt - if you are looking at making significant changes to your position or if you are recovering from injury for example, our fitters will encourage progressive adaptation over time as the key to getting the most from your cycling.

Bike Fit is not black and white and there are numerous other factors that have a bearing on the dynamics of a fit: age, weight, fitness, motivation, flexibility, injury and the objectives of an individual will all have a bearing.

Our GURU dynamic bike fit is a collaboration between you and our experienced fitter and as a consequence is decidedly more scientific, productive and time efficient than traditional methods.

To conduct our fits, 700 utilise the most advanced fitting tool in the world: The GURU Bike Fitting System.

Whether you are looking for a new bike, wish to optimise the position on an existing machine or are looking for the data to help drive the build of something custom, 700's GURU bike fits will deliver all the information you need.

Bike fit has become as integral to cycling performance as the advent of power meters. Every instrument, musical or mechanical needs calibration and Bike Fit is essentially the calibration between rider and bike in order to achieve optimization of your intended purpose, whatever that may be, from comfort to peak power output.

Our fitters

Each member of the 700 team is versed in GURU fit and can confidently asses your position and optimise your fit on an existing bike or help you make a considered buying decision based on your riding style and morphology.

Jeandre joins our fitting team from South Africa. He has been fitting for the last six years and has been extensively trained in Body Geometry, Retul and GURU fit.

Jeandre is keenly focused on the philosophy of bike fitting as an art that transcends the parameters of mere numbers and he firmly believes in the building of a relationship between the rider, bike and fitter as an ongoing process.

His most successful fits stem from a progressive approach to the fit process and a thorough understanding of the rider's relationship with the bike and their overall 'feel' : built from conversation with you, the rider.

Jeandre loves spending A LOT of time on his bike with mates, on gravel roads across the world.

For our Full Fit service you will be taken care of by our resident, dedicated bike fitter, Richard Knight.

Recently returning to the UK having lived, studied and fitted in New Zealand, Richard now heads up Bike Fitting at 700. He is a both a cyclist and Triathlete and has a keen understanding of the intricacies of both disciplines which helps guide his fitting in collaboration with you.

Richard has undertaken countless Bike Fitting courses in both the US and Australia and has been taught by the likes of Dr Andrew Pruitt. He has a S.A.C Dip. (Sports Science Diploma) and a Masters level in Bike Fitting from SBCU. He is versed in Specialized Body Geometry, Retul and GURU Bike Fitting Systems.

Richard's focus is on bringing you and your bike into harmony and he is also a keen photographer - available for Weddings, Portrait work and Bar & Bat Mitzvahs!

700 offer 3 levels of Fit:

Bike Finder £60

Our Bike Finder is a virtual bike / frame sizing tool that allows you to virtually ride thousands of bikes.

It is ideal for those looking to confirm or firm up a sizing decision and can provide valuable insight into fit when considering bikes from more than one brand, or indeed models within a range. If you are looking for a new bike but don't want to have a full bike fit this is the ideal first step.

700's Bike Finder can replicate the stock position of thousands of bikes from all the major bike manufacturers. Want to know what the next size up or down would feel like? No problem, you can compare their positioning in real-time and with no need to stop pedalling.

The cost of this service is fully refundable when buying a bike from 700 within 2 months of your fit.

Model Specific £150

Perfect for riders who already own a bike and who wish to optimise - as far as possible - their fit on that bike

While useful for getting the best from their bike, this is not a full fit and will best suit those who are not concerned whether their bike is the optimal geometry / size for them.

Interview - to establish your riding style, injury history and any current issues.

Motion Capture - to optimise your existing setup based on the above discussions and motion analysis. This is conducted using video analysis.

Adjustment - all measures transferred and your bike adjusted to 'dial it in' as far as possible within the scope of your existing bike.

1 - 1.5 hours

Full Fit £200 Tri/TT : £225

Our Full Fit is a comprehensive examination of you and your position and is ideal for those looking to get the most from their cycling - be that endurance, leisure or racing.

Interview - to establish your riding style, injury history and any current issues.

Physical assessment - to establish range of motion, impairments, or any physical asymmetries that may create issues during a ride.

Anthropometric assessment - looks at your relative limb lengths to understand what bike geometries are likely to work for you.

Contact Points - Pedals, cleats and saddle reviewed as necessary

Motion Capture - to optimise your setup based on the above discussions and motion analysis. This is conducted using a combination of video analysis and our GURU Range-of-Right motion capture system.

Adjustment - all measures transferred and your bike adjusted to 'dial it in' to your needs perfectly. This may include fitting other parts such as bars and stems, or adjusting the bike as is.

2 - 2.5 hours
TT/Triathlon : 2.5 - 3 hours


  Bike Finder* Model-Specific** Full Fit
Full Bike Fit Data Report
Saddle Height
Saddle Fore/Aft    
Saddle Angle  
Cockpit Length  
Stem Pitch  
Handlebar Height
Bike Setup Recommendation    
2/3 Seat Tube Angle Optimisations    
Handlebar Width (Road Bikes Only)    
Pad Width (Tri Bikes Only)    
Extension Length (Tri Bikes Only)    
Bike Brand/Model Advice
2-3 Recommendations
Bike Size Recommendation    
Cleat Optimisation    

* Bike Finder is a virtual bike/frame sizing tool. It is an excellent way to confirm a bike size prior to purchase.

** If you already have a bike and want to optimise your position on it, this fit may be for you.

Please note this is not a full fit. It is for those that are not concerned whether their existing bike is the ideal/optimal geometry for them.

Additional Services

Current Bike Fit Data Report £50
Standalone Cleat Optimisation £20
Crank Length Assessment £25
Speedplay Pedal Spindle Fit as part of a fitting £40
Standalone Speedplay Pedal Spindle Fit £80

Book a Fitting

First Name *
Last Name *
Your Email *
Phone Number *
Required Fit Service *
Preferred Date *
Bike Make
Bike Model
Bike Size

More about GURU Bike Fit

THE GURU FIT SYSTEM™ enables cyclists of all ages and experience levels to find the perfect bike and/or riding position to match their personal preferences & geometry.

The state-of-the-art, computer-controlled GURU DYNAMIC FIT UNIT™ (DFU™) adjusts the riding position in real-time so riders can experience changes in meaningful terms in order to optimise their fit.

Incline/decline adjustment allows you to test riding positions while ascending or descending to simulate riding conditions.

Ultimately, good Bike Fit centres around achieving an optimal position that best balances bio-mechanics, power, aerodynamics and comfort and your cycling discipline will determine the relative importance you place on each element.

The GURU Fit System is the only fit system that provides cyclists with a truly "dynamic" fit. The GURU Dynamic Fit Unit™ is the only completely computer-automated fit bike - which delivers precise, on-the-fly adjustments that you can feel instantly. Other fit bikes require cumbersome manual adjustments during fit sessions - slowing down the fit process and reducing your ability to discern differences in individual riding positions.

GURU's revolutionary software can capture countless riding positions for you to compare - allowing you to toggle back and forth seamlessly between riding positions on command to ensure that you select the best possible riding position. These riding position comparisons are amplified by the DFU's™ incredible range of motion - which can replicate a comprehensive range of riding positions and bike geometries to help you find the perfect fit

"The fitter-to-customer interaction is critical to running the GURU Fit System - and the GURU Academy brings these real-world scenarios to life."

John Smith. Aug '18.

"The hands-on approach is very important to the overall learning experience - not only learning how to operate the system, but also getting to interact with actual cyclists."

Jane Doe. Aug '18.

Book a fitting