700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE


Fully CYTECH qualified mechanics

Your bike is a machine and like all machines, regular maintenance is the key to optimal performance and enjoyment.

Whether there is an evident problem or not - regular maintenance ensures safe and optimal operation. Prevention is better (and cheaper!) than cure and servicing will prolong the life of your bike and give you many more problem free and enjoyable miles out on the road...

Here at 700 we have a fully appropriated workshop, our mechanics are CYTECH qualified and have many years of experience under their belts. They are versed in Campagnolo EPS, Shimano Di2 and SRAM eTap electronic / wireless systems.

We service any and all types of bike and we would be happy to help you keep yours in top condition.

If you wish to book Workshop time then please either call us on 01753 858777 or email us at workshop@7hundred.co.uk.

On the day

We kindly request that your bike is in store no later than 10.30am on the day of service

We ask that you bring it in a clean state - extra cleaning of bikes will be charged at £15.
If necessary you may bring your bike in on an earlier date and leave it with us.

One of the service team will go through an initial assessment to better understand your requirements and offer guidance. We will do our utmost to have your bike ready to ride by the end of the day - subject to the availability of spares.

Workshop charges

Given the increasing variety and varying complexities of modern bikes, the only fair way to charge for servicing is to base it on time.

All servicing is now billed at £40 per hour to the nearest 15 minutes (£10).

Our service rates are labour costs only, parts are not included. Our initial assessment will give an idea of requirements and we will always contact you prior to installation of any additional necessary parts, so please ensure we have up to date contact details for you.

Please note:

  • Any worn/broken/replaced parts will be disposed of unless otherwise requested.
  • We would ask you to collect your bike within a week of it being serviced or repaired.
  • We reserve the right to charge for storage if bikes are not collected within a reasonable time.
Seat post removed, cleaned, re-fitted and fastened to recommended torque settings.
Brakes checked and adjusted with pads fitted if required.
Gears correctly indexed and adjusted.
Cranks and chainrings checked and tightened to recommended torque.
Headset, handlebar and stem assembly checked and tightened to the recommended torque.
Tyres checked and inflated to the correct pressure. Replaced if required.
Complete drivetrain removed including pedals, chainset, bottom bracket, chain, cassette and derailleurs. Degreased, cleaned & refitted or replaced if necessary.  
Wheels inspected and trued.  
Bike fully stripped to bare frame, cleaned and inspected for damage.    
Wheel hubs stripped down and re-greased. Bearings replaced as necessary.    
Headset removed, stripped and regreased. Bearings replaced as necessary.    

Rest assured that our pricing is based on experience and that jobs are invariably completed in the timescales reflected by the price. Jobs do occasionally escalate and we will always contact you prior to works being carried out if pricing is likely to change significantly.

In addition to our fixed services we are able to carry out almost any service task that is not the preserve of a frame builder or painter.

The following is a list of our most common jobs.

This is by no means exhaustive and if you can't see what you need please feel free to get in touch:

Build of new bike from frame and components
Fitting old group and components onto frame
Stripping down of bike
Gear Service
Transmission Degrease
Brake Servicing
Bottom Bracket Fitting
Bar Tape Fitting
Wheel True
Tubular Tyre Installation
Hub Servicing
Puncture Repair
Hydraulic Disc Brake Servicing

Wheel building & Electronic Systems

Please contact us to discuss your requirements to ensure we build the right wheels your particular riding demands.

Wheel building is charged at £40 per wheel excluding parts and we can supply rims, hubs and spokes from the majority of manufacturers.

Shimano Di2 and Campagnolo EPS Updating and Customisation

Using our Diagnostic tools we are able to run full diagnostics on your electronic system, update your components, add new functionality and customise shifting for your specific requirements.*

The service costs £20
*excludes Dura Ace 7900

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