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Orbea at 700

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"RISE BEYOND"

Orbea have seen success across the board.

Originally a firearms manufacturer, Orbea was founded in 1840 by brothers Juan Manuel, Mateo, and Casimiro Orbea in Eibar, Basque Country, Spain. Orbea exited the gun business and began designing and producing bicycles as Orbea Bicycles in 1930. By 1934, they were participating in the Tour de France, with famous Spaniard Mariano Cañardo as the face of the Orbea road cycling team.

By 1969 when the company was struggling financially, employees formed a co-operative, purchasing Orbea from the Orbea family. The newly formed Orbea Cooperative left Eibar the same year and migrated production to nearby Mallabia, where their first dedicated factory was built. Production focussed on the leisure industry in Spain and around Europe.

In the 1980's, Orbea returned to competitive road cycling as Gin MG-Orbea and later SEAT-Orbea, led by Spaniard cyclists , Jokin Mújika, and Pello Ruiz Cabestany. Later they had a long standing relationship with the Euskadi-Euskaltel team.

Orbea have seen success across the board. In 2008, Samuel Sanchez won the Men's Pro Road race aboard the company's renowned ORCA race platform while Julien Albsalon took the mountain bike gold on an ALMA.

3-time IronMan World Champion Craig Alexander had 2 of his 3 wins on an Orbea.

Orbea is now Spain's largest bicycle manufacturer. They remain in their Mallabia home today with additional facilities in Portugal and China and continue to develop their carbon technologies in all disciplines of cycling. In recent years they have been at the forefront of the e-Bike revolution in both road and mountain.

Innovative production allows for a range of customisations for the end consumer with a flexible factory allowing for more control. Their adaptable nature has led to quicker reaction to a changing market and consumer specific demands and products that rapidly develop to accommodate the ever evolving way we ride our bikes.

One of the stand-out benefits of Orbea for the end consumer is their MyO customisation program - unrivalled in the industry. While many brands allow for the customisation of paint at the upper end of their bike ranges and more usually on premium framesets, Orbea allow custom paint schemes on bikes from the £3000 price point. More than this though, customers also have flexible options on wheels, saddles, tyres, handlebars and stems - so position and preferences can be dialled in at the point of order.