Quoc

Founded in 2009, QUOC is an independent, British brand with a history of designing high-performance, comfort-driven shoes. Challenging conventional parameters of cycling footwear, QUOC spent a decade hand-crafting their last; refining every last millimetre to arrive at a near-personalised fit for each and every rider.

Cycling facilitates a return to simplicity in which we can find contentment. QUOC make shoes that entirely remove obstructions, driven by a desire to simplify the ride and spread the enjoyment of cycling to as many people as possible.

QUOC offer today's rider a choice outside of mainstream parameters, speaking to those who seek comfort, style, and values in their apparel preferences, in addition to performance. QUOC offer a highly personal service and work with organisations like Trash Free Trails to clean up the lands we ride on.

QUOC believe in celebrating everyone, not just those winning medals. They look up to those who ride in their own style, whose dedication to cycling transcends their gear and ranking, and who manifest the adventurous spirit and genuine camaraderie that has come to define our sport. They make shoes for every type of cyclist.

More than that though, QUOC believe in protecting our ride environments so that future generations of cyclists can experience it. Their products are packaged with eco-friendly materials, and they are committed to using resources minimally and replenishing what they do use. QUOC works with Tree Nation to plant a tree for each pair of shoes sold, doing their part in the global effort to fight climate change.

QUOC exists to get more people on bikes through better shoes and better ride experiences.

But before 'QUOC', the brand, came Quoc, the man: a cyclist and fashion school graduate who in 2009, simply set out to design a pair of shoes that he himself wanted to wear.