700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE

700 Clothing

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700 Clothing

After several years without our own 700 cycling kit, I decided to come back strong with our latest range. I wanted to produce a kit that I - as one who has been spoilt with clothing in recent years - would be happy to wear but that struck the optimal balance of performance and cost for the end user. I'm confident that our new range does that and I'm quite pleased with it!

In partnership with Santini, we have developed a concise range of cycle clothing that delivers the 700 ethos : performance and genuine value. We umm'd and ahh'd over the shorts but decided in the end to keep things simple. A Black short forms the bedrock of the range and is Santini's top of the line bib short. After all, we want you to be absolutely sure that our products stand up against the competition.

The 700 Pro C3 Logo Short is a form fitting short with all-over gripper and a raw, laser cut leg for maximum comfort. Partial compression deftly balances muscular support and thermoregulation for your best performance, while the top of the line C3 chamois pad features gel inserts 'carved' with multi-density foam for the best possible comfort - from the weekend crit to the 8 hour epics. A simple, high quality tone-on-tone black thermoplastic logo adorns the right leg only, for discreet style.

While the black Logo short will go with anything, there is also - in very limited numbers (just 10) - a blue logo version to better match the 700 Gradient jersey.

The new 700 Gradient jersey has all the elements of a modern, all-purpose jersey: longer raw-cut sleeves, tailored fit that delivers supreme comfort and mobility yet still offers aerodynamic benefits, excellent breathability and moisture management and plenty of storage with ergonomic pocket design - all at a reasonable price.

The Gradient Jersey is available in both Women's and Men's tailored fit and it strikes the perfect balance of performance and comfort, the Gradient jersey will serve no matter your riding style.

Keep an eye out for the matching Gradient socks too - you'll want to tie it all together!

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