Gusto Bikes

Gusto Bikes is an emerging Slovenian brand specialising in high-performance drop-bar bikes designed for racing enthusiasts and riders who demand speed and engagement from their ride. GUSTO = Taste (From the Italian)

The brand has gained notable recognition through its connection to the Gusto-Pogi UCI team that is backed by Tadej Pogačar. Notably, Pog launched his professional cycling career riding Gusto bikes in 2018.

One of the stand out features of Gusto lies in their innovative carbon fibre technology. Every frame utilises a proprietary high-modulus carbon composite enhanced with Innegra, the world's lightest synthetic fibre. Innegra is celebrated for its superior vibration damping and long-lasting resilience and it's inclusion in Gusto carbon allows the company to maximise stiffness and performance without the usual sacrifices in compliance and all-day comfort.

The result? Bikes that deliver blistering speed while maintaining exceptional comfort and stability across all road conditions – all supported by a lifetime frame warranty.

Arguably the biggest draw with Gusto is their outstanding value - honestly, we haven't seen the likes for a very long time - with premium high-modulus carbon fibre models starting at just £1849 (yes, that's a complete bike with a top tier frameset!). A key selling point here is that in a model range, the frame - the heart of any ride - is the same throughout the line-up. It is only the specification which changes. This ultimately means that those on a budget can experience a top-tier chassis and have a clear and accessible upgrade path. By controlling their entire production process – from carbon fibre manufacturing through to final assembly in Slovenia – Gusto provides world-class performance without the premium pricing typically associated with such quality.

The 700 x Gusto journey begins with the Cobra Evo, a versatile all-rounder and the latest version of the GTR - an aerodynamic all-rounder with revised geometries for speed, all day.

Please note - we don't list all models, rather we have cherry-picked the best value for money options (where a small jump in price represents a smart move essentially) to ensure that you avoid any confusion. We also only focus on Di2 Models - but of course, if you want something else, sourcing it is no problem and with each range using the same quality of frameset, checking it out before you buy is a cinch!