SunGod : Sustainable Sports Eyewear

SunGod is a British performance eyewear brand founded in 2013, best known for fully customisable, athlete-grade sunglasses, goggles, and prescription lenses built around its proprietary 8KO® nylon lens technology — a transparent polyamide that's lighter, more shatterproof, and optically clearer than the polycarbonate used by most of the industry (with an Abbe value of 45, up to 70% clearer).

Backed by a Lifetime Guarantee, the brand has grown from challenger upstart to the official eyewear partner of teams including INEOS Grenadiers and the McLaren F1 Team, with a roster of elite athletes spanning cycling, running, skiing, and motorsport. As a certified B Corp, 1% For The Planet member, and carbon-neutral business, SunGod pairs uncompromising optical performance with a credible sustainability stance — a combination distilled in its "See Better" mission, which applies as much to how the company operates as to what you see through the lenses.

Here at 700 we focus on the key products for Cycling and a little cross-over for multisport athletes, that deliver performance and style to keep your eyes protected, vision focused and look on point.