700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium, Alchemy and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE

Lightweight : The finest hand-built wheels in the world : 700 Windsor

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Lightweight : The finest hand-built wheels in the world : 700 Windsor

There are wheels, there are wheels and then there is Lightweight

Precision crafted in Germany, Lightweight wheels are quite simply, perfection. The reason that Pro teams don't all ride them is because nobody, absolutely nobody, gets them for free. 

Lightweight carbon wheels are without doubt, the finest wheels in the world : bar none. They are the lightest, stiffest carbon wheels with a patented construction method that requires 20 hours of hand craftsmanship per wheel. Each uses a foam core construction to ensure the lightest rolling mass without any compromise in stiffness and while they are incredibly light, they are also phenomenally strong, each rim-to-rim spoke being capable of lifting 1.5 tons - or the average family car!

Every now and then, you hear stories about a person who, blessed with great passion and even greater expertise, starts building products in their garage and ends up changing the world. One such story is that of Heinz Obermayer and his partner. It all started with horses and sports cars. “What have they got to do with anything?” you might well ask. Well, the two men had a penchant for composite materials, which led to them building carbon parts for cars and carbon wheels for sulkies at their tractor garage in Munich. One day someone came and asked, “Why don’t you try making something for racing bikes?” And the rest is history. After several years of hard work, their first disc wheel was produced in 1990, followed by their first spoked wheel six years later. 1996 was also the year in which Johan Museeuw purchased Lightweight wheels before winning the World Cycling Championship.

The wheels from the tractor garage carried Bjarne Riis to victory in the 1996 Tour de France and helped Jan Ullrich achieve the same feat the following year. It didn’t take long for many other top-class cyclists to recognise the incredible quality and performance of the wheels. Many of them would comment, “Once you set off, you can’t help looking round to check if someone is pushing you.” Propulsion and motion dynamics have always been hallmarks of Lightweight products. These qualities are the direct result of an exclusive combination of top-class material, years of experience and unsurpassed expertise.

Just as Heinz Obermayer was going to close down his tractor garage for good and enjoy a well-earned retirement, the inevitable happened at a bicycle trade exhibition. The recently founded company CarbonSports were presenting their new bike frame, fitted with the most exclusive and most technologically advanced wheels on the market. Many people were just there to see the frame, but could hardly believe their eyes when they first held the Lightweights in their hands. What followed was a foregone conclusion. In October 2003, Lightweight started to trade under the name CarbonSports, now working closely with its own Carbon specialists in Friedrichshafen to develop and produce its bicycle wheels.

Lightweight is proud of its company history and can look back on over a decade of engineering excellence and leading expertise in the field of carbon products. Back in the early nineties Heinz Obermayer developed the first ever all-carbon wheel in his workshop. Ever since then, manual work processes have been a key feature of the product portfolio, defying the tendencies of our hi-tech and digital world. The sharp eye for detail, the quest for perfection and highly precise work processes enable Lightweight to build the most exclusive wheels on which the best cyclists in the world have ridden to glory.

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