700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE


Cycling components without compromise


ENVE Composites is far from the only manufacturer of carbon fibre bicycle components, but there are some very good reasons that their wheelsets, handlebars, stems, and seatposts adorn the bikes of the most selective riders. One of those reasons is passion. Passion that led Jason Schiers to found a composites company that would focus on manufacturing bicycle components, and to keep it local by doing it in-house in Odgen, Utah. The other is ride quality, which is immediately apparent when you ride a bike dressed in ENVE.

The team at ENVE is comprised of dedicated cyclists with backgrounds spanning nearly every competitive discipline, from enduro to triathlons, and that breadth of experience is key to developing better components. New products are tested rigorously in the lab, but they don't get the stamp of approval until rider feedback confirms that they meet ENVE's ride tuned standards. After all, a product can be strong and light, but if the ride is harsh, or flexy, or not quite right, ENVE isn't afraid to scrap it and start fresh. The upshot is that you can trust that ENVE components provide benefits that you will feel, and not just see when you hang your bike on a scale.


ENVE built its reputation on road forks, which employ a superior one-piece construction method that has made them a top choice for racers and frame builders. A similar approach was taken to building rims-employing moulded spoke eyelet holes, instead of drilling the holes as is the industry standard. This approach was essential in building the world's first World Cup Downhill-proven carbon fibre rim, which had previously been considered an impossible dream.

The lessons learned in that process have been applied to make the M-Series mountain rims arguably the strongest rims on the market, despite their impressively svelte weights. Conversely, ENVE's partnership with renowned aerodynamics wizard Simon Smart is resulting in its fastest, most stable wheels to date, which are identified by the SES (Smart ENVE System) moniker.


The patented spoke bed moulding process is time consuming, but builds a much stronger, safer rim, as it will maintain its shape in the event of a failure. Then again, with durability being one of ENVE's four paramount engineering goals, the odds of experiencing a failure are extremely slim-a fact that is backed by a class-leading five year warranty on their rims.

The remaining engineering goals, namely lightness for fast acceleration, stiffness for precise tracking, and aerodynamics to maximise your efficiency, collectively account for the fact that ENVE considers their wheels to be a bigger upgrade than a carbon frame. Of course the same obsessive attention to detail finds its way into every component bearing the name. Whether you ride on the road or the trail, ENVE represents the pinnacle of construction, making it the perfect upgrade for your own dream bike.

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