KOO is the dedicated, high quality performance eyewear brand from Italian helmet manufacturer, Kask.
Founded in 2016, KOO are innovators, constantly pushing technological innovation to bring a breath of fresh air to the world of premium-quality performance product.
At the core of their mission, both with Helmets and Eyewear, lies a deep commitment to offering cutting-edge products, entirely designed and crafted in Italy, which seamlessly blend technological excellence, superior materials and iconic design.
Speak to Kask / Koo staff and their passion for their product is palpable. More than just 'towing the party line', the feeling you get is one of a genuine desire to create products that go further than the competition and a belief that they are achieving their goals. There is a real personal investment in the brand for KOO employees - a pride that comes from individuals being valued and involved in the company processes - something only truly found in small businesses - they are not merely cogs in the machine.
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