20 years in the making

Sir Bradley Wiggins' new cycling apparel collection 'Le Col by Wiggins' is an expression of his own unique styling - a distillation of influences throughout his life and cycling career.

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Bradley has known Yanto Barker, ex-pro rider and founder of Le Col, for years having raced and trained with him during their time with British Cycling. The idea of a technical collaboration had been mooted in the past, but it was not until Bradley's launch of Team Wiggins that the prospective partnership came into real focus.

Speaking with Yanto about the project, Wiggins quickly discovered that he and Yanto shared the same focus on technical performance and a desire to create cycling clothing for all riders, regardless of their level or goals. Being heavily involved in the design and creative processes - Wiggins feels - has cemented the partnership and Bradley and Yanto very quickly outlined a collection; a function of their shared philosophies.

Most will know that Wiggins is no fan of conformity and his designs reflect his desire for authenticity rather than simply opting for what is 'safe' or popular.

The result is an aesthetically balanced collection that is nevertheless, uniquely Wiggins.

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The Le Col by Wiggins collection consists of 3 clearly defined tiers from entry level Sport for everyday cycling, Pro for the performance focussed rider, to the luxurious HC. Each range offering impeccable performance at the price point with unmatched comfort and Wiggins' inimitable stylings. Fit varies from relaxed to Pro cut so there is something for everyone.

Like Yanto, Wiggins is keen that any rider, whether weekend warrior or serious racer, be able to benefit from the technical fabrics produced by Le Col. As you might expect from Wiggins, there are accessories to complement all kits in the collection regardless of how you ride and the clothing you opt for.

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