700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium, Alchemy and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE


Cycling Passion, Precision and Performance

For the Cyclist at Heart

Silca's legendary craftsmanship has long been appreciated by generations of cyclists and they have always been an aspirational product.

In 1917 Felice Sacchi founded SILCA just outside of Milan, Italy. The aim of Felice's company was to produce bicycle pumps of unrivalled quality that would perform beautifully for years.

Sacchi's approach seems almost alien with today's proliferation of mass-produced, price-focused goods that, more often than not, do a mediocre job for a short period of time.

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Silca operated out of a desire to create the perfect pump, not only beautiful but supremely functional. Manufactured from the finest components and built with care and attention to detail that stem from pride and passion. If you are a fervent cycling fan then you may know of Silca - you may own a Silca pump, and if you do, you probably love it.

By 2013 Silca were the oldest company in the bicycle industry to have been continually owned by the same family. Sadly, the failing health of Claudio, Felice's Grandson and a market with a dwindling appreciation of quality, meant that the company needed to be sold.

Sharing the same values as the Sacchi family and promising to honour the marque, the company was purchased by Josh Poertner, previously Technical Director at Zipp in Indianapolis, where Silca is now based.

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Josh is keen to revive the quality-first approach. Creating a new market within a very old and established market - a place entirely based on cost and price - taking it in another direction, and bringing technology, craftsmanship and quality back in.

"Each and every SILCA component is designed for beauty, function, strength, durability, and longevity before it is carefully produced by hand to the highest standards. We take great pride in upholding the 100 year history of this brand."

Joshua Poertner - SILCA

Silca's approach is something we have great affinity for and is an ethos we share at 700. Josh's sentiments are analogous to our own and we are extremely excited to be stocking Silca in-depth, hoping to build that appreciation for quality with a new generation of cycling aficionados.

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