700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike,  to minimise the risk of injury and to get the best performance and comfort from your riding. 

At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We have tried very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride thousands of miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.

Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like Nevi Titanium, Alchemy and Sarto in order to bring you fully customisable options when it comes to your hardware. 

If you are looking to broaden your cycling experience we have an associated cycling club with a diverse spectrum of riders and abilities and 700 run numerous cycling holidays and training camps in the Costa Blanca during the year, so you can experience new roads, fantastic climbs and stunning scenery, fully guided and supported.

68 Peascod StreetWindsor Berkshire SL4 1DE

Astute : 100% Hand-made Italian Saddles

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Astute : 100% Hand-made Italian Saddles

Astute are typical of many Italian brands in the cycle industry. Theirs is a product that is born of a passion - the result of an Italian dream.

All Astute saddles are 100% hand made, 100% in Italy and all are the result of research into making the perfect product. They are innovative and you can feel it in the ride and see it in the aesthetic of the finished saddles; aside from the striking and unique look, there is an absence of glue, staples and other mess so often found on the underside of other saddles.

The Astute project set out to bring to the market, completely new and innovative solutions to saddle design in terms of engineering, technology and comfort. It also set out to offer a unique and distinctive looking range of 'Super Saddles'

Partnering the finest Venetian craftsmen with university engineers and using the latest research and F.E.M (Finite Element Method) construction, Astute have optimised their saddles to offer riders the best balance of comfort, weight and performance in a wide range of circumstances. The result is a range of saddles that mean to avoid any sort of pain even when riders are 'on the rivet' and testing themselves at the highest levels.

The superiority of Astute saddles is due to a revolutionary shape and padding design. The particular shape of the ASTUTE saddle is thanks to a new ultralight double-shell construction with a U-OPEN shape that allows three times more padding capacity compared to that offered by the market leader. This helps to keep the same dimensions of a traditional saddle while offering greater comfort. Importantly, the U-OPEN shape of the saddle allows a lowering of the central pressure point while making it more aerodynamic and increasing ergonomic features.

Astute are defined by their elegant look and impressive, immediate comfort. Their saddles are a world first Smart Saddle with novel construction; they are the benchmark of elegance, comfort, technology and performance.

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