Metier are small company of riders who like many of us ride in both urban and rural environments. Metier understand the contrast in the life of a cyclist and it is their aim to develop kit that supports all of your journeys – whether it’s an early morning commute, weekend club ride or climbing a far-away mountain pass.
Metier are deftly uniting two seemingly disparate elements of cycling culture as it relates to clothing : Style + Performance and Safety + Visibility.
Metier have the simple goal of changing our perception of high visibility, safe cycling clothing. Their range of clothing is designed to keep the rider safe without any compromise on both the performance and style of the apparel. Metier produce the world’s first performance road cycling garments with integrated wearable technology, allowing you to ride anytime, anywhere.
When we picture Hi-Vis we invariably envisage fluoro yellow tabards, Sam Browne belts and flappy jackets. Rightly or wrongly, this is a distinctly antithetical image of road cycling for many who like to inject their own personality into their cycling wardrobe. Often riders will sacrifice safety for style and while this is always the choice of the rider (guilty as charged), Metier are keen to remove the need to make the choice.
Metier are developing a range of technical, performance focused clothing that fits close (as cycling apparel should) and that integrates technology that enhances personal visibility and safety, while maintaining a simple, detail-driven stylish aesthetic. They have made it possible to have that stylish, black, technical, low-volume waterproof outer layer, that also keeps you safe and visible without looking like you're working air-side at Heathrow. True 3-season versatility gives the Beacon Jacket and Gilet even greater value.
The Beacon Jacket and Gilet are the company's debut products and have already garnered universal praise both from riders and press. Metier have bonded-in 160 lumen front and 22 lumen rear Ultra High Intensity and Ultra High Brightness LED arrays offering exceptional visibility.
Product design is a key element of the Metier business model and their ‘Always on’ mantra drives the development of products that are not only fit for purpose, but that become the pieces in your wardrobe that you reach for regardless. No compromises.