Zipp 454 NSW Carbon Clincher Wheels

  • €1,720.77

The new Zipp 454 NSW was developed through Biomimicry over the course of 4 years. The wheels offer the stability of much shallower wheels with incredible speed and the low drag of their Cognition freehub.

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Product description

Season : 2017
Code : ZIPP454
Weight : 4KG

Last season saw the release of Zipp's 404 NSW wheels. The development of these (and the 808's that preceded them) was a direct result of the technologies being explored for use in the 454. The reason the 454 has taken longer to reach the market is simply because, though Zipp had identified the shape they wanted to employ in their new flagship wheel, they couldn't manufacture it.

Developed using the science of Biomimicry, Zipp were able to understand how for example, a Whale is able to make rapid movements through special features on the leading edge of their Pectoral fins and how sharks are able to move effortlessly through the water thanks to structures on their skin - evolutionary fluid dynamics if you like. Ultimately Zipp have engineered similar features into their new wheel shape and surface features in order to further reduce aerodynamic drag and side force.

The 454 NSW's most obvious feature is it's shape - Zipp call this Sawtooth and it is the most important functional aspect of the wheels. The biomimetic Sawtooth shape gives rise to a rim with varying depth, from 53mm to 58mm, this novel shape gives a reduction in both aerodynamic drag and a simultaneous reduction in side forces. Each rim section or node that transitions from 58 to 53mm is referred to by Zipp as a Hyperfoil and in conjunction with Zipps new evolution of their ABLC dimples - HexFin, is responsible for reducing the size and therefore power of vortices leaving the rim. The hexagonal shape, variable size and fin-shaped arrangement of the HexFin dimples reduces (to a greater degree than circular dimples) the boundary layer mixing of air across the surface, allowing the wheel to move through the air with greater efficiency.

Ultimately, the Hyperfoil shape dramatically improves the stability of the rim, particularly at greater yaw (off-centre) angles, giving the wheels the reactivity and handling characteristics of a much shallower rim (between 30 and 35mm) this saves the rider energy by reducung the effort to control the wheels in gusty conditions. The variable sized HexFin ABLC dimples further enhance this control while literally helping the rims slice through the air. Fast and stable.

Each rim takes 12 hours to produce and once finished is laced, tensioned and built by hand onto Zipp's Cognition hubs. Cognition hubs use an axial magnetic clutch design that reduces drag at the hub by 50% over traditional 3 Pawl systems when freewheeling. What this means is a quieter and more efficient freehub when free-wheeling, as well as a more positive and definite drive when you are putting the power through the pedals. The way this works is by totally disengaging the clutch when there is no forward pedal motion, but as soon as you begin stomping on the pedals again there is near instantaneous engagement.

Along with the new hubs, Zipp's aptly named ‘Showstopper’ brake track features on the 454 NSW. Made using Silicon Carbide for the best braking performance in all weathers, it almost eliminates brake fade on even the longest of descents. On top of this a more subtle change has been made to the graphics on the side of the rim, Zipp have begun using a trademarked ImPress graphic. This new design has allowed the company to print logos directly on the surface of the rim, which not only improves the overall aesthetics of them but minimises disruption to the HexFin Dimples.

All in all the 454 NSW wheels represent a huge leap forward in rim design and real-world benefits : offering huge stability benefits without compromising speed will improve bike response and reduce fatigue for all riders in a broad range of conditions. When the wind picks up and everyone else is rolling on their 30mm rims you'll be sitting pretty on your 454s taking all the performance gains that go with them.

The 404 NSW are an excellent choice for any road racer, tester or Triathlete. 

Size Guide

The pro's opinion

Technical Information

Front Wheel :

454 NSW Wheel Spec

Rear Wheel :

454 NSW Wheel Spec


Buyers Guide

Each Wheel Includes:

  • Zipp Tangente titanium black skewer
  • Zipp valve extender by Silca®
  • Zipp individual wheel bag
  • Zipp Tangente Platinum Pro Evo brake pads
  • Zipp Tangente tube 700c x 20-28mm
  • Zipp rim tape 700c x 20mm




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  • €1,720.77
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Delivery information

Delivery to the UK and Beyond

We send orders by either Royal Mail Tracked 48 or 24 services or via a tracked Courier service which will require a signature on receipt. If there is nobody available at the delivery address to accept the delivery, a card will be left to inform the recipient how he or she can collect the parcel. It then becomes the recipient's responsibility to collect the parcel or rearrange delivery with the service. We accept no liability if the delivery is not made due to the recipient not being available. If the recipient fails to contact the service in good time the goods will be returned to us and a charge will be made for re-delivery to that or an alternative address.

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If your destination country is not listed in our shipping list, we may still be able to arrange delivery. In some cases/destinations it can be prohibitively expensive to ship goods so we will take the time to establish what you need and arrange a shipping quote and will do so on a case-by-case basis.

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If you are not completely satisfied with your purchase, simply return the item or items to us in their original condition* within 30 days of receipt. You must notify us in writing within 14 working days, by post or email of your intention to do this.

We will issue a refund or exchange the item for a different size / colour if preferred. Delivery charges are only refundable if you have canceled your entire order within the 7 day Cooling-Off Period or where the goods are faulty and a refund is made.

Where you require an exchange, for example, because a size has been incorrectly ordered, we will make a £3.95 charge to cover re-delivery costs. (Note: For larger items such as wheels, this charge may vary and you will be informed of the price before the item is sent).

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* Note: when trying on items of clothing, please ensure that you are not wearing perfume / aftershave or a deodorant which may leave a scent or marks on the item. In the case of cycling shorts please ensure that underwear is worn when first trying them on. The item(s) must be returned in its original packaging with all labels and tags and with all enclosed documentation.

We will be unable to accept the return of any item where there is evidence that these instructions have not been followed.

For large items such as bikes and wheels we reserve the right to charge a re-stocking fee of 5% to cover our administration costs.

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If the item you received is faulty, please contact us quoting your order number, your name and address, details of the product and the reason for return, and whether you require a refund or a replacement. We will then advise on how to proceed with the return. You have 30 days from receipt of the faulty item to notify us of your intent to return it and a further 30 days in which to do so.

Incorrect Item

If the item you received is not what you originally ordered, please contact us quoting your order number, your name and address, details of the product and the reason for return, and whether you require a refund or a replacement. We will then advise on how to proceed with the return.

All refunds will be given as soon as possible, and usually take the form of a refund transaction onto the card used for the original purchase. At the very latest we will refund your money within 28 days from the day we receive your returned item. In the case of incorrect ordering and undisclosed reasons for return, a credit or exchange may be issued and the customer will be expected to pay the return postage costs.

All returns must be accompanied by a completed returns form and a copy of the original invoice.

You can download a returns form here:

Returns Form

The address for any returns is:

Returns Department
68 Peascod Street

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Monthly Payments £65.00
Duration (Months) 12
Price £1,549.99
Deposit £770.00
of Credit £779.99
Repayable £1,549.99
(APR) 0.00%

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The dates we provide are based on indications given by our suppliers. Whenever we get updated information from our suppliers we will endeavour to update the Estimated Delivery Dates provided on product pages.

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